If you’re inexperienced or new to Facebook Ads, there is a good chance that you are unfamiliar with what the Facebook Pixel is.
Time and time again we see the Facebook Pixel being misused or setup incorrectly due to the lack of awareness on how crucial this element is to achieving a successful campaign.
Today we’re going to walk you through how to setup the Facebook Pixel on your WordPress website with Pixel Caffeine as well as touching on the key features and benefits of the marketing tool.
Pixel Caffeine is from our experience the most flawless and easy to use 3rd-party software integration to set your Facebook Pixel up correctly for WordPress, those businesses without a CMS structured web platform like WordPress will have to manually edit your websites header.
Why You Need "Pixel Magic"
For anyone who doesn’t already know, the Facebook Pixel is a series of different parameters of code that gets installed to your websites header in order to track visitors and their data who interact with your business’s website.
Why do I need this? How is it useful for my business?
This code will open up an ever growing list of opportunity to combine incredible compelling advertising with a specifically tailored message maximising the relevancy of your ads.
You will be able to capture each visitor individually, track specific custom conversion goals, re-market ads to them based on the content they have already viewed & collate data from existing audiences to create new more accurate and refined targeting.
Installing the Facebook Pixel w/ Pixel Caffeine
Start of by logging into an administrative account for your WordPress website and navigating from the Dashboard to Plugins > Add New and searching for Pixel Caffeine.
Once installed browse to Pixel Caffeine and select “Set Up Now!” from the Dashboard menu.
Now you can either connect to Facebook to sync your Facebook Pixel to your website manually or automatically through your Facebook account. Both are very straight forward but for the sake of not revealing our personal Facebook accounts we’ve opted in for manual activation.
Switch “Enable” in the corner to ON, scroll to the bottom of the page and click “Save”.
Congratulations! You have successfully installed the Facebook Pixel to your website.
The last step to ensure the Facebook Pixel is functioning properly you need to install the Google Chrome extension, Facebook Pixel Helper.
This extension is very easy to install, easy to use and will help you confirm that your Facebook Pixel is installed correctly without any error in your code.
That's All From Us... For Now.
There is many more features and benefits that stem from using the Facebook Pixel that we have barely touched on, however, this should be enough to get you one step closer to more cost-effective advertising.