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Website Design: How Human Biology Influences Website Sales

It takes about 50 milliseconds, that’s 0.05 seconds for your potential customers to form an opinion about your website which will determine whether they buy… or they say goodbye

Over the last 2 years we’ve been able to generate 10’s of 1000’s of leads through web design & marketing across our client base and in this article we’re going to empower you with the insight to determine with certainty if your website is producing the best results it possibly can for your business.

What Makes a Website Successful?

So what makes a good website? Many ask the question, many answer the question but from what we’ve heard, seen and who we’ve networked with … very few have a clue what they are talking about and in some cases haven’t evolved their services for the present, still designing websites themed from 2001 for businesses in 2018.

That’s like using a weak, poor performing, functionality lacking CRT TV to compete with a powerful, innovative and beautifully designed user experience of a 70″ Samsung Ultra H…. blah, blah, you get the point.

It’s not enough anymore to throw some pages together, upload your services, contact information and wait for calls.

More and more businesses everyday are realising the potential digital marketing offers and they are jumping on it like a winning lottery ticket, meaning that your online competition is as big and mean as it has ever been and it’s only going to get harder and harder.

There is only 10 spots on the front page of Google and no one cares who’s number 10…

The human race is forever on the endless chase of perfection and your customers are forever being exposed to higher standards of design, functionality & compelling “social-proofing” elements to win them over by your competitors.

This means things like a lack of modern design, simple and unresponsive functionality, no SSL certificate for a secure connection, no testimonials or reviews, no examples of recent work and so on, statistically turn people off your website and off your business in less than 15 seconds.

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How Human Biology Affects Website Sales

At the center of our brain we have what is called the Limbic System.

The Limbic System is responsible for our feelings like trust, loyalty. It’s also responsible for all human behaviour, all decision making and it has absolutely no capacity… for language.

By communicating with this section of our brain, we are talking directly to the part of our brain that controls behaviour.

Have you ever been on a website looking for services or products and thought to yourself… “Hmm, this just doesn’t feel right“?

To add to this 90% of the information our brains process is visual and we do that 60,000 times faster than we do with text meaning when it comes to website design, the single biggest influence in determining whether or not a potential customer will stay and learn more about your business or move on to your competitors comes down to our Limbic brain.

This isn’t to say that an average website design with the right marketing strategy in place can’t generate any online sales, however, you will be not reaching your businesses full online potential and every single marketing dollar that goes into a campaign to drive traffic to your website isn’t as cost-effectively spent as it could be… if you had the A+ website that every business needs.

We hope you enjoyed... Here is a GIF to leave you smiling

There is a lot more that we could elaborate on with this topic diving deeper into the key areas of web development in detail that promote an extremely positive emotional response from your potential customers… let us know what business resource you would like us to cover next week!

If you have any questions or would like our help, you can email support@trumanmedia.com.au or call 02 8381 0500.

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What People Say

I needed to upgrade my web page because it was getting old. Contacted Josh and he got onto it straight away. Great new web page and improved my ranking immediately. Great job Truman Media.
Graeme Cunningham
Graeme Cunningham
2018-07-10T20:29:30+0000
When I first got in contact with Josh, I had a lot of scepticism. Just like any other business owner, we received emails all the time from people in this industry about how they are the best or the cheapest or how can guarantee #1 ranking in every area.Throughout my communications with Josh, I've found him to be honest, realistic and most of all, truly cares about what is best for my business.Its not a team doing number crunching or just following a template, but a truly passionate individual who knows this game and can deliver on his words.Josh was able to provide me with realistic truths on what could be improved, back up what he says with proven data and implement a strategy within a short period of time!I am sure my situation is not uncommon with other business owners, where we unfortunately becomes reluctant in this always changing environment. We choose to stay with same the original service provider for years, because that's all we know.We are all specialists in our own industry. Its hard to admit that we are no longer the "young" guys" anymore in this game, what we think we know and what we think would work in this day and age are long gone.I would highly recommend anyone thinking about online marketing to give Josh a call, give him a chance and you'll be pleasantly surprised with what he has to say!
Frank Su
Frank Su
2018-06-26T11:10:44+0000
I have loved working with Truman Media and am thrilled with the results for my web site. I have felt understood, supported the whole way and also been educated throughout the process. He certainly goes all out to understand what you are after, his industry knowledge is outstanding. Truman Media came highly recommended from another local business and I am happy to recommend him to anyone wanting to take their business to the next level. 10/10.
Robyn Jackson Donsworth
Robyn Jackson Donsworth
2018-03-27T10:34:40+0000
Truman helped us 'fix' our website in just a matter of minutes!! We are gobsmacked at his ability and efficiency assisting us over the phone. It had stumped us for months and he fixed it in no time. Very professional and friendly. I would highly recommend his services. Thanks! From Tewantin Physiotherapy & Sports Injury Centre
Anna Tysoe
Anna Tysoe
2017-11-29T00:42:43+0000
I approached Truman Media after I had been abandoned by my first web designer not even a quarter way into the website - putting me at a huge loss as a brand new, non-trading business. Extremely hesitant and doubtful of who I could really trust, I spoke to Truman. He ensured me that his services would not let me down. What truly convinced me was the fact that he took the time to listen to my situation and understand my needs before I had even signed with him. Now, I couldn’t be happier that my first web designer quit. What a blessing to find Truman Media. My website is exactly what I envisioned and more. But, in my opinion, the greatest value of working with Truman was his constant support and willingness not only to spend time learning about my industry but also teaching me about his! You can’t put a price on that.
Nikita Fernandes
Nikita Fernandes
2017-10-04T09:16:45+0000
If your looking for a new website, then look no further than the humanoid Truman Media. Part human part Bot, he knows Googles language, he`s in the Matrix. He had made our website a year ago and recently did a platform upgrade which will help boost our SEO perfomance and Google will love us for it. Centralcoasthotwaterdotcomdotau is a fresh new approach which will marry well with our social media advertizing and SEO optimization.
Marcus Donsworth
Marcus Donsworth
2017-08-24T02:29:28+0000
Truman and the team have been nothing but revolutionary for us. So willing to go above and beyond and explain things to us in a way that just makes sense. The ability to track our success via the data and reports they provide allows me to say with confidence we owe our current success to Truman Media.
Dane O'Brien
Dane O'Brien
2017-08-03T10:34:27+0000
I was lucky enough to get Truman to work on our new site. I gave him a wish list that I was sure wouldn't be achievable - even if i got half of what i wanted I was going to be happy. I was amazed when Truman came back and said everything could be done (was still a bit skeptical based on past experiences with web developers but within a couple of weeks, he had it all set up and more (found his own content for parts so he wasn't held up by me). I was amazed, top job, looks great, easy to deal with and I couldn't be happier. A very happy customer.
Chris Kelley Abg
Chris Kelley Abg
2017-03-28T00:54:52+0000
Truman is a workhorse, I don't know how he does it, but all ways over delivers. He is easy to work with and has excellent business acumen, which he is willing to share and can be clearly be seen in his work. I highly recommend Truman, as someone you can rely on to deliver on-time and on-budget.
Mahmood Hussein
Mahmood Hussein
2017-03-16T01:16:43+0000
When trying to find someone to work on our new webpage, I was referred to Truman by our book-keeper. I initially spoke to Truman for about 50mins & in that whole time he did not use 1 word of tech jargon! This impressed me as he spoke in plain English so that I understood what the processes were & now that it's completed I'm more than happy with the end product. Thanks dude, you're very easy to work with & you've done a great job. Laurie
Laurie Fawkner
Laurie Fawkner
2017-03-14T02:16:26+0000
Truman designed a new website for me and it is fantastic, I tell all my customers if they need a new website to contact Truman from TrumanMedia!
Brian Knock
Brian Knock
2017-03-07T14:24:27+0000
I have really enjoyed working with Truman from Truman Digital for some time now. I am continually impressed by his knowledge and his commitment. I am grateful for all the work that he has done for me to progress our business in immeasurable ways. I refer people on to him whenever given the opportunity. Top job!
Ryno Nolan
Ryno Nolan
2017-03-05T18:15:46+0000
Thank you to Truman Media for my brand new Website For Well & Wise Chiropractic and Natural Therapies. Our aim was to find, not only a website developer, but also someone who understood business in this modern world, was able to be aware of our needs and how to obtain them. We found that in Truman Media, who not only helped with re branding our company, but also adding important features that allow the website to really achieve its purpose. To be seen, noticed and remembered.. truly this is what the new Website has done, not only aesthetically pleasing and appealing to current users, also mobile friendly and also does what it should do, attract new clients! Thank you so much Truman, it has been a pleasure working with you.
Sonia Farrugia
Sonia Farrugia
2017-02-27T02:03:38+0000
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