It takes about 50 milliseconds, that’s 0.05 seconds for your potential customers to form an opinion about your website which will determine whether they buy… or they say goodbye
Over the last 2 years we’ve been able to generate 10’s of 1000’s of leads through web design & marketing across our client base and in this article we’re going to empower you with the insight to determine with certainty if your website is producing the best results it possibly can for your business.
What Makes a Website Successful?
So what makes a good website? Many ask the question, many answer the question but from what we’ve heard, seen and who we’ve networked with … very few have a clue what they are talking about and in some cases haven’t evolved their services for the present, still designing websites themed from 2001 for businesses in 2018.
That’s like using a weak, poor performing, functionality lacking CRT TV to compete with a powerful, innovative and beautifully designed user experience of a 70″ Samsung Ultra H…. blah, blah, you get the point.
It’s not enough anymore to throw some pages together, upload your services, contact information and wait for calls.
More and more businesses everyday are realising the potential digital marketing offers and they are jumping on it like a winning lottery ticket, meaning that your online competition is as big and mean as it has ever been and it’s only going to get harder and harder.
There is only 10 spots on the front page of Google and no one cares who’s number 10…
The human race is forever on the endless chase of perfection and your customers are forever being exposed to higher standards of design, functionality & compelling “social-proofing” elements to win them over by your competitors.
This means things like a lack of modern design, simple and unresponsive functionality, no SSL certificate for a secure connection, no testimonials or reviews, no examples of recent work and so on, statistically turn people off your website and off your business in less than 15 seconds.
How Human Biology Affects Website Sales
At the center of our brain we have what is called the Limbic System.
The Limbic System is responsible for our feelings like trust, loyalty. It’s also responsible for all human behaviour, all decision making and it has absolutely no capacity… for language.
By communicating with this section of our brain, we are talking directly to the part of our brain that controls behaviour.
Have you ever been on a website looking for services or products and thought to yourself… “Hmm, this just doesn’t feel right“?
To add to this 90% of the information our brains process is visual and we do that 60,000 times faster than we do with text meaning when it comes to website design, the single biggest influence in determining whether or not a potential customer will stay and learn more about your business or move on to your competitors comes down to our Limbic brain.
This isn’t to say that an average website design with the right marketing strategy in place can’t generate any online sales, however, you will be not reaching your businesses full online potential and every single marketing dollar that goes into a campaign to drive traffic to your website isn’t as cost-effectively spent as it could be… if you had the A+ website that every business needs.
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There is a lot more that we could elaborate on with this topic diving deeper into the key areas of web development in detail that promote an extremely positive emotional response from your potential customers… let us know what business resource you would like us to cover next week!